Continuing our Web Design Questions theme. The questions from the first, second and third blogs were:
<a href="http://nemysys project task tracking software.it/wp-content/uploads/2014/10/Original.jpg”>1 What does your business do / describe your business?
2 What do you want your site to accomplish?
3 Who (exactly) are you customer’s?
4 What action do you want your visitors to take on your web site?
5 Do you have a look and feel? (A Brand or a Brief / Style Guide)
6 What features do you want / not want?
7 What do you like / not like about your existing site?
8 Name 3 web sites you like and say what you like / not like about them?
9 Who are your main competitors?
10 How do you differ from them?
11 Do you have site content or will you write fresh?
12 What key Search Engine phrases would you like to be found for?
Although not as important as they once were key words and key word phrases are still important in being ‘found’ on the web.
(Today, more emphasis is placed on updated content)
Key words and phrases should be written into the content of the site, but in such away so that they do not overwhelm the Search Engines.
If you have a local company – the term ‘plumbers liverpool’ will give a more targeted response than just the key word ‘plumbers’.
13 How will you be promoting the site?
There are many ways to market / promote your new website. Social Media includes Facebook, LinkedIn (Business to Business) Twitter and your own Business Blog.
Quality SEO work will promote your site through the search engines.
There also the traditional methods such as Business Cards, Brochures, traditional printed materials, paid advertising etc.
And one of the simplest – tell all your past and current customers.
And what about those projects you pitched for but didn’t land – make contact again – you never know – the project may not have been awarded!
14 (a) Who will be the ultimate decision maker?
(b) Who will be responsible for the web site?
(a) On all projects there has to one decision maker who will ‘sign off’ the work and remove any blockages to the successful completion of the work.
(b) Again, somebody has to take responsibility to keep the site updated and current.
15 Do you have a timeline / budget for this project?
When would you like the site completed by? (While ‘next week’ would be desirable – it is probably not practicable)
Setting a date for the completion will keep everyone involved in the project focused on each completing their aspect of the job.
There has to be a budget. Websites can cost from £500 to £5m. However, the phrase: “You get what you pay for” comes to mind.
Discuss with your designer cost options. More on this topic in a future blog.